Here is a simple and inexpensive way to increase sales for your woodworking business. By using this simple and very underused advertising method you should be able to increase your sales. Here’s how:

Follow this method when using vehicle signage. When I had a fleet of trucks I had the signs put in the usual places on the doors, but I also made it mandatory that we had at least one sign on the back of our trucks. Think about it. How many times are you in back of a truck on the highway or in town. There were many times I would get a call after delivering a bunk bed only to find out the person calling me had been right behind me. That person would either follow me right to my shop, which usually ended up with a sale, or when they called, I made an appointment to meet them later in the week. Either way, it was good for business and all it cost me was $50 for a sign. Try it!

A Simple And Inexpensive Way To Increase Sales

A Simple And Inexpensive Way To Increase Sales

As an aside, before making this post I searched my professional picture database, which is made up from three different companies that sell pictures to end users (like myself). I wanted to see for myself how many trucks have signs on the back. Guess what? Things have not changed. I went through thousands of pictures with the search terms being “truck signage”. The vast majority of these¬†trucks have no signage at all on the back. Be smart and try this out. It pays off in a big way.